Sony to host interactive, virtual-reality-style event

Sony has released information on a new immersive event, Spark 2021. The interactive, VR-style event will allow customers to discover and experience Sony’s proAV products for business and higher education.

The event will be live from April 12 – May 7, with live seminar sessions from the Sony team running until 21 April discussing the latest technology transforming workplaces, educational institutions, and cultural entertainment settings.

By using 3D virtual technology, the event enables customers to step into a virtual entrance hall, where they can see Sony’s key products, pick up brochures and a goodie bag, watch product videos and even see some of the products in action in the virtual classroom and home cinema rooms. 

There will also be the option for visitors to speak with product specialists via the 1-to-1 meeting booking functionality, as well as for live chats or video calls.

There is also a treasure hunt with a free prize draw where attendees could be in with the chance of winning a 55-in Bravia A8 TV or a set of Sony’s wireless noise cancelling headphones. 

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