Responding to growing demand for experiential and immersive environments, Visual Displays Ltd (VDL) has launched a dedicated Immersive + 3D division designed to help integrators and end users adopt immersive technologies more practically and cost-effectively.
The new division aims to simplify the immersive landscape while also providing improved system architecture options for existing specialists.
Explaining the rationale behind the launch, co-founder Greg Jeffreys said: “We launched this new division following strong organic growth in immersive and experiential projects, reflecting wider market trends identified by AVIXA and others. This represents a major opportunity for AV integrators at a time when margins in many traditional AV markets are under increasing pressure, particularly within the highly commoditised Teams and meeting room sector.”
The aim of the new division is to make immersive systems both more understandable and more accessible through advances in technology, workflows and deployment methodologies.
“Immersive systems are often perceived as being costly and complex, so we’ve developed a range of practical entry-level packages and support services designed to simplify deployment,” continued Jeffreys. “For example, our entry-level multi-projector immersive packages will start from around £6,000. We can either transform existing spaces into immersive environments or integrate immersive systems within existing rooms and facilities.”
The packages will include curved and cylindrical projection systems, two- to four-sided CAVEs and floor projection environments.
VDL will work either alongside specialist content creation agencies or with customers’ existing media and collateral. All immersive packages include options for content creation and media playback, while VDL’s hardware-based “technical layer” architecture is designed to maintain reliability and stability throughout the system lifecycle.
In addition to traditional immersive environments, the new division will support both 2D representation and true stereoscopic 3D visualisation.