Andy Bellamy from AJA introduces three new products at IBC 2025: the UDC-4K up/down/cross converter with frame sync, frame rate conversion, and audio delay; the IP25-R, designed to take IP network video (including SMPTE 2110 essences) back to baseband for monitoring; and the Bridge Live 12G-4, a powerful gateway for high-quality codec conversion between SDI baseband and multiple streaming outputs.