To celebrate International Coffee Day, Tata Coffee Gold, a freeze-dried coffee from Tata Consumer Products, has offered consumers the chance to experience coffee like never before with 3D interactive aroma-anamorphic installation at Select Citywalk in New Delhi.
Designed to celebrate the journey of a coffee bean to cup, the immersive activation blends 3D visuals with curated aroma diffusion, creating a multi-sensory spectacle that brings the brand’s philosophy to life.
The installation was conceptualised and executed by Inventech, a Laqshya Media Group.
Consumers are taken on a cinematic journey that traces the transformation of a green coffee bean, roasted to perfection, brewed into a rich decoction, and then freeze-dried into rich premium crystals. This visual narrative unfolds on a grand anamorphic screen, while real-time coffee aroma fills the air.
Adding a personal touch, visitors can enter their name, click a selfie, and watch their customised AI-generated latte art play out in cinematic detail as the screen reveals a personalised coffee canvas, etched with each visitor’s image. A quick QR scan lets them take this digital memory home, just before they receive a steaming cup of Tata Coffee Gold to complete this immersive experience.