ISE announces early details of Barcelona debut

Following news that the Fira de Barcelona is set to reopen for business in September, ISE has begun to announce details of the 17th edition of the biggest AV trade show in the world. ISE 2021 takes place on 2-5 February.

The re-opening of the Fira de Barcelona follows the completion of a collaboration with risk mitigation consultancy AON and the Hospital Clinic of Barcelona which will determine the specific security criteria for holding B2B events at the venue later this year.

Over 850 exhibitors have already committed to participate at ISE 2021. Over 55,000 sqm of exhibition floor-space has been confirmed for nine dedicated technology zones. This represents a 5% increase on the total floorspace booked for the 2020 show.

The exhibition will house a new-look ISE featuring nine dedicated technology zones, in an easy to navigate layout. These are: Audio, Broadcast and Content Creation (new), Digital Signage & DooH, Education, Live Events (new), Residential, Smart Building, Unified Communications and VR/AR/XR.

A significant development for ISE 2021 is the strategic partnership with The Next Web (TNW), a technology media brand with reach among global start-ups and technology businesses in general. In conjunction with ISE, TNW will present Growth Quarters – four days of keynotes and presentations addressing all aspects of business growth and scale-up, presented by inspiring technology innovators and experts. TNW will also present Fast Lane, where start-ups create solutions that address specific ‘pain points’ within AV businesses.

In addition, a five-day solutions-themed series of 14 conferences will cover a wide range of topics including digital signage, design and build, control rooms and XR. The extensive programme has been devised in association with ISE co-owners AVIXA and CEDIA. Both associations will also produce their own dedicated series of training sessions and themed events.

ISE will also be developing the show’s digital reach to help engage with a bigger audience than ever before. This will include a wide selection of cross-platform live ISE content being made available, along with many other engaging digital opportunities to help attendees connect with the world’s leading technology innovators as well as hear from thought-leaders and experts.

Mike Blackman, MD of Integrated Systems Events, commented: “ISE is committed to delivering an engaging in-person event in Barcelona and is taking all necessary steps to deal with the new post-pandemic reality that will impact those attending exhibitions and conducting international business.

“The Fira de Barcelona has partnered with AON and the Hospital Clinic de Barcelona and other experts to create a set of safety protocols that are designed to guarantee health and safety around the conditioning of spaces and the regulation of visitor flows. This work started in April and involves risk evaluation, the creation of mitigation strategies and an action plan. Once completed, guidelines for event organisers and exhibitors will be communicated.

“We are listening and adjusting to ensure the show continues to provide the connections the industry needs to grow brands and business. We are determined and confident that we can deliver a compelling show in a safe and secure environment.”