MATT Architecture is drawing up plans for a new visitor attraction in London’s Leicester Square, centred on a large-scale immersive venue and curved LED facade.
The Leicester Square project would redevelop eight existing properties next to the square’s Odeon cinema to create a ten-storey “immersive” experience with four basement levels.
Externally, the building will feature a four-storey-tall rotating LED screen facing Leicester Square.
This news follows a story last month where plans for an “excessive” advertising LED setup in a nearby location on Lecister Sq were refused due to fears of "overstimulation for people with visual processing difficulties".