As Sides continues to expand its UK footprint, the restaurant brand founded by YouTube collective the Sidemen is using NowSignage to help maintain a consistent brand experience across its growing estate.
Founded in 2021, Sides has quickly built a distinctive identity centred around bold flavours, vibrant restaurants and a strong connection with its Gen Z audience. As the brand continues to grow, delivering the same engaging experience across every site has become increasingly important.
To support that growth, Sides uses NowSignage to manage its digital signage estate through one centralised platform, helping the team maintain brand consistency while creating engaging in-store experiences. From menu launches and limited time offers to promotional campaigns, screens help bring the personality of the brand to life.
The platform enables Sides to roll out campaigns across all sites in under 15 minutes, while maintaining 100% menu consistency across the business. NowSignage has also helped the team save up to one hour per day when uploading and updating content, giving them more time to focus on wider marketing activity.
As Sides continues to grow, having the right processes in place has helped support the rollout of new sites. Working alongside AV partner Microman, screens are installed and configured ahead of opening, ensuring each new venue is ready to deliver the Sides experience from day one. This approach has been particularly valuable during recent launches in Glasgow and Liverpool.
Digital screens have also become an effective tool for supporting promotional activity. At Lakeside Shopping Centre, Sides used internal and external screens to promote a staff discount offer, resulting in a 60% increase in redemptions during the first month of digital promotion.
Across the wider business, targeted promotions displayed on screens have contributed to an 18% increase in sales of promoted menu items, demonstrating how digital experiences are supporting both customer engagement and commercial performance.