Creative Technology announces leadership shakeup in Europe

Creative Technology announces leadership shakeup in Europe
Creative Technology has appointed Sid Lobb as managing director and Patrik Dejve as group managing director - CT Europe.

Lobb takes over the role of managing director, following Mark Elliot’s decision to step down from the role. Elliot led Creative Technology UK through the company’s triumphs and challenges for more than 30 years.

With 22 years of experience with creative technology, Lobb takes over the role of managing director with experience and understanding of the company, its clients and workforce.

Over in mainland Europe, Patrik Dejve takes up the newly created role of group managing director – CT Europe. A CT veteran, Dejve is currently working as managing director of Creative Technology Northern Europe, and has already started working closely with the senior management team to serve the company’s clients and events in the future.

Dave Crump, CEO, Creative Technology Europe and Middle East, commented: “We are all extremely grateful for the time and dedication that Mark Elliot has invested in Creative Technology over the years.  I personally wish him all the best for the future. We now have a great new Managing Director in Sid, a very strong team behind him, and look forward to the next chapter on CT’s journey. With Patrik now adding an additional layer of support and guidance to the teams across Europe we are now in an incredibly strong position to support our European and international clients.”

Pictured (from L to R) - Sid Lobb and Patrik Dejve








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