QSC has announced Bernd Friedel has joined QSC as director retail and distribution management, based at QSC EMEA HQ in Sinsheim, Germany.
In this new role, Friedel will be responsible for managing direct dealer retail accounts and retail distributors in the Central and Northern European regions.
Previously, Bernd Friedel held various positions at Shure EMEA, most recently in Market Management, where he was responsible for managing key accounts.