Harman and BMW cement partnership with Nürburgring showroom install

Harman and BMW cement partnership with Nürburgring showroom install
System integrator C-Line Mediensysteme installed a Harman AV system throughout the BMW showroom at the world-famous Nürburgring motorsports track in Germany.

Harman and BMW have a strong history; Harman Kardon speakers are deployed in millions of BMW cars. When it came to its 480 sq m showroom at the Nürburgring Formula 1 motorsports complex, BMW demanded versatile and easy-to-use technology. C-Line answered the brief with a system based on AMX, JBL and Crown products.

Thomas Langenegger, project manager at BMW M, said: “We wanted to deliver a perfect sound and video system, but we had to meet a really tight deadline. Complicating matters, we had to use the venue for different exhibits, each with their own AV needs.”

AMX SVSI 2300 Series AVoIP encoders and decoders deliver AV content throughout the facility, supporting signage, presentations, and race day video feeds. AMX Modero touch panels allow users to control the displays on nine videowalls throughout the space and select live TV, Nürburgring TV or auxiliary inputs for presenters to show their own content. AMX touch panel control apps offer control from wireless tablets and smartphones.

Christian Kraus, account manager, C-Line Mediensysteme, said: "Since the beginning of the project, we knew that we would install a reliable and rock-solid control system combined with SVSI networked AV from AMX.”

C-Line selected JBL AC28/26 two-way loudspeakers and ASB6115 subwoofers to suit the compact space. The showroom can be divided into three audio zones separated by acoustic curtains and C-Line deployed JBL AWC82 and Control 67 P/T loudspeakers to provide distinct, independent audio in each area. Crown CDi 4|600 and CDi 2|300 networked amplifiers power the loudspeakers.