Volkswagen came under attack recently when Greenpeace used London’s Battersea Power Station as a massive projection screen for its campaign against the car manufacturer.
Bluman Associates was drafted in to beam an upturned VW logo onto the London landmark with the tagline ‘Das Problem’. The campaign is based on VW’s latest advertising push that uses the tagline ‘Das Auto’.
The event was part of Greenpeace’s crusade against Volkswagen’s alleged opposition to key environmental initiatives to reduce CO2 emissions. It features the VWdarkside.com website set up by the environmental campaign organisation to help supporters rebel against VW’s ‘darkside’.
Greenpeace timed the projection to coincide with the EcoVelocity, a low carbon motor show held at Battersea Power Station.