Pioneer sells DJ business for €339m

Pioneer sells DJ business for €339m
Pioneer has sold its DJ equipment business to US private equity firm KKR for $550m (£339m). The deal will see KKR and Pioneer become joint owners, with the Japanese manufacturer taking a 15% stake. The new venture has been given the provisional name of Pioneer DJ.

The deal is part of Pioneer's recent strategy to sell off what it calls 'non-core assets' in order to focus on products for the automotive sector.

Susumu Kotani, president of Pioneer, said: "As we accelerate our efforts to concentrate management resources on our car electronics business, Pioneer has been seeking the optimal partner to further the globalisation of our DJ equipment business and expand the brand."

Pioneer will retain 14.95% of the voting rights in Pioneer DJ and we will maintain a framework for cooperation to ensure the future growth of the company."

Pioneer's DJ equipment business develops, manufactures and sells equipment for DJs, including DJ players, mixers, controllers, headphones and speakers.

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