Sharp Europe has added Birgit Jackson (formerly Birgit Sommerer) to its management team as commercial director for Sharp's Visual Solutions business.
Jackson, who joins Sharp from head of project management at NEC, will be tasked with defining Sharp’s product line-up and portfolio strategy for the European sales regions in order to drive Sharp’s marketing and communication strategy.
After nearly nine years with NEC, Jackson will first focus on new campaigns for Sharp’s Big Pad interactive displays.
She said: “Sharp has made big steps over the last 12 months, strengthening its offering in areas such as smart LFD. For me this is an ideal time to join Sharp - I am inspired by both the start-up energy of the Visual Solutions division, and the support and structure of Sharp Corporation. We are an established brand, but in Visual Solutions we have the mindset of a challenger brand and I believe we have a big role to play in the future of the AV industry.”