Immersive Design studio Float4 has worked on a project in the lobby of The
Cosmopolitan of Las Vegas hotel, which includes a visual art piece titled
Opulence.
Eight 16-foot tall columns, covered in digital displays, offer a visually captivating experience for visitors as they enter the resort.
Underwater cinematography was essential for the project; performers from various backgrounds, including a synchronised swimmer, yoga instructor and dancers, were immersed in an underwater environment.
Float4 designed distinct yet synchronised storylines for every face of each column, resulting in a harmonious story that plays throughout the lobby. With a colossal canvas of over 265 million pixels, Float4 used technology and creative expertise for an impact that captivates and inspires guests.
Float4 founder Alexandre Simionescu adds "Creating content for a space of this scale presented its challenges, both technical and creative. With over 350 high-resolution displays spread across the eight columns, we had to adapt content production to the three-dimensional environment. Our approach was centered around amplifying the space and creating an experience that immerses guests in an AV manifestation of the brand"
