PPDS has announced that it will harness he PPDS existing management teams in the Nordics and Benelux to expand new growth targets, hiring Mikael da Fonseca to international key account director hospitality.
PPDS is harnessing a new structure which has seen positive results in other geographical markets, appointing Roeland Scholten as sales director BNL and Nordics.
Scholten aims to lead and drive sales opportunities in the Baltics, Denmark, Finland, Iceland, Sweden and Norway in addition to existing territory in Belgium, Netherlands and Luxembourg.
Mikael da Fonseca, former sales director for the Nordics, PPDS, has been promoted to international key account director, hospitality, joining the international key account management team.
Da Fonesca enters this new role with more than 10 years’ experience with PPDS, achieving and extending market share for Philips hospitality TVs to 55% in 2021.