Powersoft appoints Atendi for Danish distribution

Powersoft appoints Atendi for Danish distribution
Powersoft has appointed Atendi A/S as its new distributor in Denmark.

Atendi is the result of a cooperation between Elektrik Solutions AS (Norway) and Bico Professionel A/S (Denmark). The company’s origins date back to 1898 when it was known as Belgium Import Company (later Bico Professionel A/S).

In 2015 the company diversified into pro audio, taking on Martin Audio in cooperation with the Norwegian-based Elektrik Solutions. The following year the two companies changed their names to form part of Atendi, and at the same time the first Swedish office opened in Gothenburg.

“With Martin Audio in our portfolio of course we were interested in representing them,” noted Atendi A/S Pro Audio Sales & Support, Michael Engman Rønnow. “As they move more towards passive speakers — from the CDD Live! series to ceiling speakers — these match perfectly with the Powersoft products,” he said.

“Since we do business as a reseller, as well as participating in the design and delivery of complete installs for music events, theatres, museums etc., we will also extend the support and sale of Powersoft to companies with different speaker brands as well.”

One of a number of Tier 1 brands in a growing portfolio, Atendi’s first priority in supporting its new brand acquisition will be to demonstrate the opportunities for both the rental and install markets. Rønnow recognises that geographically the region is widely spread, including the islands and Jutland — the latter in particular boasting many culture houses and theatres that are ripe for investment. The same is true of major cities such as the capital, Copenhagen. However, they see both the rental and burgeoning Install / AV sector as offering huge potential for Powersoft.