Polar has appointed Nick White as business development manager, joining with more than 20 years of experience across the AV industry.
White’s career spans system integration, distribution, and manufacturing, with a recent focus on software systems. The new role at Polar puts White in a position to harness his expertise in combining hardware and software to create impactful user experiences.
John Midgley, managing director, Polar, commented: “Nick joins Polar at a very opportune moment. We have recently added several new brands to our portfolio and are beginning the rollout of our ‘Go to Market’ strategy. Nicks extensive experience in large-scale system sales and his broad-based relationships in the integrator market will be a huge asset in supporting this drive. Nick’s knowledge, experience, and energy will add further value to our excellent team.”
Pictured (L to R): John Midgley, managing director Polar; Nick White, business development director, Polar