Musion 3D has opened what it claims to be the world’s largest AI hologram showroom in London, boasting a 11,000 sq. ft. interactive space.
Located at The Atrium in Uxbridge, the World’s Largest Hologram Showroom (WLHS) features more than 50 life-sized 3D digital avatars, developed by AI and CGI content artists from across EMEA.
Visitors can interact with multilingual AI-powered holographic avatars and stars, experience telepresence huddle rooms to meet with people in different cities.
The showroom features a mix of Holobox, EyeCandy, and Pepper’s Ghost Eyeliner displays, as well as Musion 3D on Holotronica HoloGauze for large scale performances.

Showroom visitors can become a filmed hologram of themselves in Musion 3D’s capture environment, delivering a speech in one take via the Portaprompt teleprompter.
Ian O’Connell, founding director, Musion 3D, commented: “We are deeply proud to showcase more than two decades of Musion passion to the industry and public. It’s inspiring what’s now possible. For years, holograms have been viewed as an exclusive technology; something kept under lock and key for major productions, marquee events or closed-door demonstrations. WLHS opens the magic to everyone by inspiring and educating the public on what’s possible with holograms, whilst showcasing the very best in European and Middle East production of AI content and immersive design.”