Leyard and Planar have opened a new showroom in Barcelona, Spain, and a new manufacturing facility in Slovakia.
"Europe is a critical market for us and the new facilities will bring the latest in LED and LCD display solutions even closer to our EMEA customers while enabling us to extend high quality LED manufacturing into a key region of the world," said Marco Bruines, CEO of Leyard Europe.
The new Leyard and Planar Barcelona showroom includes more than 500 square metres (5,382 square feet) designed to reflect the current Leyard and Planar product offerings. The showroom features demonstration areas that enable visitors to see LED videowalls, LCD displays and other display technology. The new showroom will also serve as a flexible working space for the European sales and marketing team.
The new 3,000 square metre (33,500 square foot) manufacturing factory near Prešov, Slovakia, enables Leyard and Planar to meet the growing demand for their LED displays from European customers, especially those who prefer to purchase displays from within the EU. The new factory supplements Leyard and Planar’s existing manufacturing facilities in Oregon, USA, Shenzhen and Beijing in China.
Located on a 10,000 square metre (2.5 acre) parcel of land in an industrial park in the town of Záborské near Prešov, the new facility consists of a factory, office space and conference rooms.
Leyard and Planar are growing their European sales organization to include dedicated business development managers for broadcast, rental and staging and control room markets, and additional sales team members to support local markets within EMEA. These new hires come on the heels of the appointment of Chris Van Elslander, vice president of sales, and the creation of the Leyard and Planar EMEA product marketing team, led by Christian Orcin.