ADI has installed five LED gantries at Silverstone, which feature its energy efficient MT Series product. The permanent installations are part of ADI’s role as a Sustainability Partner to Silverstone.
The custom LED signage was manufactured and installed by ADI ready for the 2024 Formula 1 Qatar Airways British Grand Prix and has also been used across the recent MotoGP and Silverstone Festival.
The gantries are located in two prominent positions at the historic circuit where they deliver enhanced brand activation for headline sponsors and commercial partners, while bringing ease and impact to the venue’s re-branding for every live event, as well as promotion of upcoming occasions.
- Hamilton Straight - Set beside the iconic Silverstone Wing, two existing dual-sided gantries that cross the track and F1 Pit Lane have been adapted and enhanced with 6mm LED signage
- Silverstone Main Entrance – The existing Welcome gantry that visitors see on entrance and exit from the circuit has been upgraded, with 6mm LED installed on the rear face.