CTouch UK adopts hybrid distribution model to meet demand

CTouch UK adopts hybrid distribution model to meet demand
CTouch UK has opened-up increased stock holding ability in the UK to enable it to meet market demands from both end-users and resellers alike.

A new warehouse facility and logistics contract has been secured and implemented with renowned specialist transportation company, Relay Technical Transport, to offer nationwide coverage, with specialist white glove delivery service.

CTouch Europe, through planning and long-term manufacturing relationships, were able to avoid any major stock shortages for touchscreens in the UK, seen by much of the AV industry, and have seen an increase in demand as a result.

Gregg Ringer, head of market development in the UK commented: “Over the past 12 months we have seen increased demand for our touchscreens. By expanding our distribution ability, we have ensured that we are able to meet this demand. To avoid delay and overcome recent distribution challenges, we have been able to trade directly with our resellers, whilst working closely with our UK distribution partner Exertis. This hybrid model increases our breadth in the UK and gives resellers more ways in which to procure our products.”

CEO Francois Barlinckhoff commented: “The UK is an extremely important market for CTouch where we have thousands of existing customers and partners, and we want this to continue. We have doubled the size of the UK team, and by increasing our distribution capability, we are now confident our new initiatives can be realized in 2022."

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