Populous teams up with AV and acoustics experts to launch Experience Studios

Populous teams up with AV and acoustics experts to launch Experience Studios
Architectural design firm Populous is working with Mark Murphy and Kevin Luckhurst, AV professionals specialising in stadium and arena projects, to launch Experience Studios.

AV and acoustic design agency Experience Studios will design and deliver technical systems and creative content for the sports, music, live entertainment and arts industries.

Headed up by co-founders and directors Murphy and Luckhurst, who between them have more than 40 years’ experience in AV, acoustics and immersive content, Experience Studios is already working with Populous on Germany’s first climate-neutral arena in Munich. Experience Studios is providing AV, broadcast, and acoustic design for the 20,000-capacity MUCcc Arena, for which Populous was named the chosen architect earlier this year.

Murphy and Luckhurst hope the venture will see them play a leading role in the development of the next generation of venues and events.

The pair have already worked with Populous in the past on the design and operation of venues including the O2 Arena, Wimbledon Centre Court, the London Olympic Stadium and Tottenham Hotspur Stadium.

Murphy has 25 years of experience working on the design of sports and live entertainment. He led the design and implementation of the AV systems at the new Tottenham Hotspur Stadium, including managing the production of matchday content and working to help transform the venue for the NFL's 2019 London Games series. Luckhurst brings 15 years of industry experience, including working on the London Olympic Stadium with Populous. He has a background in music production and immersive audio, providing sound design and production for arts and entertainment projects. Most recently, Luckhurst led the design of the immersive audio environment at Outernet London.

Experience Studios wants to use its expertise to influence the architecture of venues at an early stage to ensure the physical spaces are optimised for spectator experience through AV and acoustic installations.

Murphy said: “In recent years, technology has truly started to break the boundaries of a venue’s physical architecture to deliver live experiences to audiences globally. We are really excited by the opportunity to build a talented team that will combine creativity with technical expertise to deliver the next generation of venues and immersive content.”

Luckhurst said: “There is no doubt that the needs of clients, venues and spectators have changed dramatically over the last two years. The wider scale adoption of immersive technologies is now taking hold – these venues and systems must be designed with the content and artist vision at the forefront of this process. Experience Studios has the in-house expertise and experience to do just that, ensuring the quality of visual and audio systems is a vital contributor to the entertainment experience.”

Christopher Lee, managing director – EMEA, Populous, said: “Having collaborated with Mark and Kevin for many years on several major projects, the opportunity to support the growth and development of Experience Studios and strengthen our own offer is very exciting. For Populous, it’s all about holistic design, having the best people for the job and providing our clients a complete and tailored design package.”

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