Coop Norway and ZetaDisplay have entered the next phase of a strategic agreement after the successful roll out of a pilot earlier last year.
The next phase includes an advanced in-store retail media network across its nationwide store portfolio. The agreement will focus on Coop’s Extra stores, with the intention of establishing a nationwide network marking a significant step in the retailer’s retail media strategy.
As Norway’s second-largest grocery retailer, Coop Norway operates approximately 1,200 grocery and home improvement stores. The extended agreement follows strong results from a successful pilot phase across 32 of Coop’s Obs hypermarkets, demonstrating the effectiveness of retail media as a powerful in-store communication and media channel.
This rollout will further enhance the in-store customer experience through data-driven, dynamic communication, while creating a new media channel for advertisers. Strategically positioned in high-traffic areas, screen content will act as key touchpoints for brand messaging, and real-time content at the point of purchase.