L&G has appointed Limited Space as the media partner for a digital expansion within its retail and leisure portfolio.
The partnership will see Limited Space exclusively manage a large-scale rollout of digital media assets across 50 UK schemes in the L&G portfolio and includes 107 new D6 DOOH screens installed across the network as well as two premium large format landscape screens.
The initial phase of the rollout, set to be live and operational from Q1 2025, will focus on three of L&G’s flagship shopping centres including Beacon Centre, Dolphin Centre, and Jackson Square, with a remaining network of retail and leisure parks scheduled to follow.
Once complete, the 30 schemes will form one of the largest and most advanced digital networks within the UK’s retail and leisure sectors.