Edgar van Velzen will take up the role of MD at beyerdynamic in a move that will see him take the helm of the German company alongside longstanding MD Wolfgang Luckhardt.
Van Velzen joins the company from Teufel where he was CEO. He started his career in 1990 as product manager at Sony Netherlands before moving to Sony Germany. After roles with Sony he moved to Harman.
Professor Wolf Michael Nietzer, chairman of the Administrative Board of beyerdynamic, said: “We value the extensive experience that Edgar van Velzen brings to the company and are delighted to have acquired such an accomplished audio industry executive - and someone who knows exactly how to handle the challenges of the digital age.
“He is an expert in developing global distribution strategies and understands the importance of a strong brand. He is able to harness his knowledge in order to drive the company forward on the international stage with innovative product ideas and advance the business as a whole by means of strategically smart optimizations across the board. We look forward to a successful working relationship with Edgar van Velzen at beyerdynamic."