The JAG Hotel has integrated a Genelec Smart IP system for its new, lavish cocktail bar, office floor, and penthouse suite.
Located on the newly opened eight floor, the Mojo Lounge cocktail bar forms the centrepiece of a new environment that includes an office floor and penthouse suite. This new offering required an audio system that puts music at the centre of the customer experience, selecting Genelec’s Smart IP range for the job. The installation was overseen by integrator, SFM, commissioned to work alongside the hotel’s in-house installation crew. The integrator oversaw product selection and programming of the new audio system.
With music at the centre of this Newfoundland hotel’s hospitality experience, the system had to stretch across the top three floors of the eight-storey building as the Mojo Lounge, office floor, and penthouse suite are situated furthest from the hotel’s AV room, which is located on the second floor. It was critical that these upper audio zones offered the same sonic performance as the rest of the building. Crucially, any installed loudspeakers were not allowed to disrupt the visual identify of the lounge. All kit had to blend into the environment as a carefully chosen design feature, rather than a purely functional necessity.
A total of 71 Smart IP loudspeakers were installed by the hotel’s in-house technical team across the Mojo Lounge, office floor, and penthouse suite, with 50 4435 in-ceiling models deployed throughout the new audio zones for discreet coverage.
21 4430 loudspeakers were surface mounted to the walls of the Mojo Lounge using 8000-402 adjustable brackets.