Amscreen has signed Sky News as its exclusive provider for its network of digital forecourt screens throughout the UK.
The deal means that Sky News feeds will be shown to motorists across the 1600 venue network.
James Weeks, executive producer, New Media at Sky News said the deal was part of his company’s aim to reach as many viewers as possible.
Simon Sugar, CEO at Amscreen, said: "This delivers real value to customers and in so doing, make the digital screen network an even more attractive platform on which to advertise. We're delighted that Sky itself will use the network for some of it's own brand marketing."