The Columbus Crew are using Uniguest Sports Hub to deliver connected matchday and event experiences across ScottsMiracle-Gro Field in Columbus, Ohio, combining IPTV, digital signage and centralized content management to engage supporters, streamline operations and maximise the value of the club's premium hospitality spaces.
Home to more than 20,000 supporters, the stadium hosts MLS matches alongside international soccer fixtures, concerts, corporate events and community activities throughout the year.
To support that vision, the club deployed Uniguest Sports Hub across more than 550 endpoints throughout the venue, bringing IPTV, digital signage and centralised content management together on a single platform.
Sports Hub powers live IPTV, sponsor activation, hospitality experiences, EPOS-integrated menu boards and operational communications across the stadium, helping to deliver a connected experience.
Sports Hub distributes multiple content feeds across suites, clubs, concourses and hospitality areas, combining live broadcast television with the club's own match presentation, live statistics, player profiles and fan engagement content. Sponsor L-Wraps create additional commercial opportunities while ensuring supporters remain connected to the game wherever they are in the venue.