AV distributor Polar has announced a Super Partner relationship with Music Tribe.
The partnership will see Polar re-introducing the direct supply of a number of Music Tribe’s brands to the UK market, taking responsibility for the distribution of Midas, Klark Teknik, Lab Gruppen, Lake, Turbosound and Tannoy.
The partnership will provide unique collaborative opportunities to realise co-innovation of new products, co-marketing related to training and education, as well as strong supply chain integration to ensure products are always in stock and readily available.
John Midgley, MD at Polar comments: "Polar has long been associated with the pro-audio industry, both in terms of the rental and installation sectors, so we’re delighted and very proud to become a Super Partner of Music Tribe. We’re very excited to be re-introducing the distribution of these truly iconic brands to UK customers.”
Pete Sadler, Music Tribe’s customer solutions leader adds: “We are very proud to have Polar join our Super Partner family. Both Music Tribe and Polar are extremely passionate about serving our enterprise customers. This strategic relationship will now open the door for deep integration and collaboration - all for the benefit of the customers we love to serve.”