Genelec has announced the appointment of Steen Tychsen to the position of international sales manager, with responsibility for SE Asia, Eastern Europe and Canada.
With over 25 years of professional audio experience in a succession of senior roles, Tychsen brings with him a deep knowledge of the industry – helping to further strengthen Genelec’s sales operation in these key global territories.
Tychsen’s previous high profile roles at both DPA and Neumann have given him extensive experience of overseeing sales and business development in both EMEA and the US – and demonstrate a strong track record of implementing strategies to maximise revenue and productivity, and proactively developing regional partners.