AtlasIED has announced the appointment of Pieter Claes as director of sales - EMEA. In this role, Claes will assist with AtlasIED’s footprint expansion in EMEA by strengthening relationships with local customers, channel partners, and sales representatives across the region.
Claes joins AtlasIED with more than 15 years of experience in professional AV sales and channel development. Most recently, he served as regional sales director at Biamp, where he worked closely with customers, partners, and integrators.
As director of sales - EMEA, Claes will collaborate with AtlasIED’s sales team, independent manufacturer representatives, and key channel partners to strengthen relationships, expand market opportunities, and drive growth across strategically targeted verticals.