Screen Events, organiser of Europe’s Screen Media Expo, has thrown its weight behind Middle East signage event, SIM Expo.
SIM will take place at Abu Dhabi’s National Exhibition Centre in United Arab Emirates (UAE), October 18-20, 2009. The signage, imaging and media exhibition and conference organised by IIR Middle East will address the middle east market. The event is designed to provide a networking hub for experts and innovators across all areas of the indoor and outdoor digital printing and signage sectors.
In its second year, SIM will consist of an exhibition and three one-day forums for manufacturers and suppliers to showcase their products, solutions and services in sectors including digital printing, signage, imaging - capture, storage, processing and output, digital media, outdoor media, new media, advertising and entertainment.
“It’s great to be involved in the promotion of SIM Expo as we recognise the exciting potential and growth opportunities in the UAE region,†said Mark Pigou, director of Screen Events. “We are actively assisting IIR ME with international sales and event marketing activities via our databases and global news portal for the screen media industry SCREENS.tv. There are many synergies between our two events and our combined forces will boost SIM Expo promotion to help drive global visitor interest and attendance.â€
Screen Media Expo Europe will be back at Earls Court in London in 2010. The show will run May 5-6 and organisers expect to attract more than 130 exhibitors and 5,000 visitors.