PPDS has appointed former LG and Samsung manager Jae O Choi Park as European sales director, aiming to drive PPDS’ growth strategy.
Based in Amsterdam, Park’s appointment marks part of PPDS’ five-year growth strategy, focused on global expansion and recruitment drive.
Park will aim to support and accelerate growth within all countries and regional clusters across EMEA, driving PPDS’ full range of products.
Franck Racapé, head of global commercial, PPDS, commented: “Our global end customer approach, driven by our international key account management team and the PPDS Global Partner Alliance, is set to be one of our largest growth areas in the years to come. To succeed in this strategy, we need to rely on regional sales leaders across the continents (EMEA, North America, India, China and APAC) who are able to embrace this direction. Jae’s new role is key to that strategy.
“PPDS has and continues to surpass expectations in the market and our teams are key to that success. As we continue to evolve and set new short- and long-term growth plans, it’s pivotal that we have the very best people in charge. Jae has a proven track record at the very highest level and is testament to PPDS’ position in the marketplace that people of his calibre want to join us on our journey. On behalf of everyone here at PPDS, I’d like to welcome Jae to the family.”