PureLink has officially ended its longtime partnership with EU distributor PureLink GMBH and is now moving forward with a new European sales strategy through updated distribution channels, partners, and services.
PureLink had represented the ultra-high-end, professional series of products in PureLink GMBH’s lineup. PureLink now intends to use that knowledge to reach a greater audience throughout Europe.
“We look forward to expanding PureLink’s reach across Europe,” said Howard Schilling, PureLink’s director of sales. “Our previous arrangement had run its course, and we now need to best position our brand for maximum growth in the future.”
In addition to its lineup of switching and extension products, in recent years PureLink has introduced a control automation line, called ‘iCON’, which also drives its ‘PushGO’ line of pre-programmed meeting room packages.