LG Electronics has launched its Pro:Centric Hub - a Cloud based hospitality portal that enables a personalised guest experience, without the complexity or cost of an additional CMS platform.
The hub, which is integrated into a number of LG’s hospitality TVs, seamlessly delivers tailored entertainment, communications and services through a single portal, to enhance both guest satisfaction and operational efficiency.
LG Pro:Centric Hub has been developed specifically for hospitality. Its scalable design allows businesses to manage and oversee TV networks from a centralised location, creating a personalised, interactive and immersive viewing experience for hotel guests.
Hotels can customise and brand TVs with their own logos, messages, and tailored advertising. Its webOS home screen can be tailored with hotel branding, while the embedded PMS displays welcome messages, aligned with guest check in schedules. The hub also allows guests to access a variety of interactive services, from room service and weather updates to hotel information.
The new portal provides easy access to a variety of content, allowing guests to explore and download their preferred apps during their stay, rather than being limited to predetermined hotel options. The selection includes entertainment platforms, such as Netflix, education, news, and gaming through the console-free customised LG Gaming Portal.
Google Cast allows for quick connection to personal devices through a convenient QR code, and persisted pairing ensures multiple devices can stay linked throughout the stay. With Apple AirPlay, guests can stream content to LG Pro:Centric Smart Hotel TVs from their Apple Device. To remain compliant with data regulations, all downloaded apps and personal information will be automatically erased at checkout easing any privacy concerns customers might have.
The powerful cloud-based hospitality management solution, Pro:Centric Cloud, is available in LG’s latest Ultra High-Definition Hotel TV (4K UJ660H). Available in sizes from 43-in to 75-in, the range provides picture quality and the integrated, smart entertainment system to enhance the guest experience. Customisable advertising, tailored information for guests, and next-generation security provide hoteliers with improved flexibility, efficiency and business insights.