PPDS has appointed Andrea Barbuti as global product management lead for EMEA, aiming to lead the next generation of Philips Professional Displays products.
Barbuti has extended his role from global product manager total solutions, to global product management lead for EMEA, bringing a Europe-centric approach to the development of new and existing professional displays and solutions for the company.
Based in Ghent, Barbuti started his career with PPDS as application engineer in 2015, before being named PPDS global product manager total solutions in 2020.
Barbuti will oversee product management and technical support for all PPDS signage products across EMEA, while bringing together the requirements of each global region to accelerate the company’s display product management.
Martijn van der Woude, VP global marketing and business development, PPDS, commented: “Andrea's leadership skills, coupled with his extensive industry knowledge and experience, make him the ideal candidate to bring a European perspective to our global product strategy – something we think is unique for our industry.
“We are extremely fortunate to have some of the market's most enterprising leaders here at PPDS, with every one of them recognised for playing a vital role in the development and success of our company. Andrea has a great track record and dedication to bringing new, more energy conscious products to market, and we have full confidence in his abilities to drive the next wave of innovation. On behalf of the PPDS team, I extend congratulations to Andrea on his well-deserved promotion.”