Panasonic has merged its professional plasma and projector technology divisions, reacting to a market that is increasingly adopting both products.
Panasonic Audio Visual Company Systems Europe (PAVCSE) will call the new division Professional Projectors and Displays Europe (PPDE).
As more of Panasonic’s customers show increasing levels of interest in all display product lines, Panasonic has taken this step to offer a single point of reference and to simplify the customer interface with the company.
The new PPDE business unit will be led by Jerome Berrard, previously head of the Projector division. Under Berrard’s leadership, Panasonic hopes to place greater emphasis on strengthening its relations with partners offer local support across Europe.
“We are seeing many of our key customers adopting both our plasma and projector products, so the integration of these two product sets is a logical reflection of market dynamics. With a group of field application engineers, project sales people and in-house after-sales services, PPDE is equipped to offer more than just products, but a complete service solution for our users and installation partners,†said Berrard. “The industry needs this level of service from us to meet the requirements of a changing AV climate, especially in vertical sectors such as higher education, public display and digital signage.â€