German loudspeaker manufacturer Pan Acoustics is targeting Iran, appointing Tehran-based distributor Rasa Pejvak Arad to take on its Pan Beam, Pan Speaker and Pan Powerline series.
Arash Arianfar, CEO of Rasa Pejvak Arad, said: “We have looked at the various solutions appearing in the market and all had their strengths and weaknesses. We were looking for a company that specialised in steerable products, that had leading technology and the feature set that the market needed.
“We ultimately wanted outstanding performance combined with simple, intuitive system set-up, so that the installer doesn't need to be a programming expert to get great results.
“In the Pan Acoustics products we found exactly this. We found a comprehensive range of products covering all of the applications that offers the right solution for each project. The Pan Beam steering products as well as the Pan Speaker and Pan Powerline products are applicable for and a far more architecturally pleasing form factor than many other products on the market.
“Big box section steerable columns are a thing of the past - the market has moved on as architects and designers have more influence than ever. Just because a space is acoustically difficult doesn't mean that people are prepared to compromise on aesthetics”.
Jan Leerschool, international sales manager of Pan Acoustics, said: “Rasa Pejvak Arad
has the technical resources and a strong portfolio of synergistic brands, combined with excellent relationships with key integrators and consultants. I am pleased to have them as Pan Acoustics's distributor and I am confident we will see good sales in the key Iran market”.