Two of the world’s most famous out-of-home (OOH) landmarks, Times Square and Piccadilly Lights, are to be transformed into live stages for performances from the band Gorillaz using augmented reality technology.
Both locations will become first-of-a-kind immersive stages for performances by virtual band of their new track, Skinny Ape.
Taking place at 2.30pm ET on December 17 in Times Square and 2pm GMT on December 18 in Piccadilly Circus, fans are invited to gather to witness Gorillaz play in real life as Murdoc, 2D, Noodle and Russel perform.
Directed by artist and Gorillaz co-creator Jamie Hewlett and the Emmy nominated director Fx Goby, the ‘Skinny Ape’ performances are created by Nexus Studios and utilise Google’s ARCore Geospatial API, using AR to transform public spaces with cultural experiences.
The OOH showcases are being managed by Outfront Media at New York's Times Square, and Ocean Outdoor which operates the Piccadilly Lights on behalf of Landsec.
To herald the virtual London takeover, Landsec’s Piccadilly Lights will broadcast a newsflash as a call to action for music fans to take part.
