Fredi Palm has been appointed sales business development manager Europe and Middle East for Electro-Voice and Dynacord.
With a strong focus on installed sound, Palm brings experience gained over the past decades in his previous position as technical sales manager for Electro-Voice and Dynacord in Germany.
His expertise lies in professional and commercial audio applications, making him well-equipped to understand and cater to the needs of customers in various key vertical markets, including entertainment, sports, hospitality and retail.
In his new role, Palm's primary objective is to consult with customers to help them find the best products for their projects.
He works closely with the application design team to develop sound system concepts and designs for customers and conduct training for external channel and distribution partners. Another focus is to maintain professional relationships with key accounts and provide support to the sales force across Europe and the Middle East.