Ocean Outdoor, an OOH landmark in London, played host to the first ever transatlantic live stream presented by luxury fashion label Tom Ford from Milan Fashion Week.
The four-screen simultaneous broadcast was hosted as a collaboration between Ocean Outdoor and Branded Cities which operates The United, a DOOH network.
The Autumn/Winter Womenswear 2024-2025 collection came to the streets of London’s Piccadilly Lights, New York’s Times Square and Los Angeles’ The Moxy for 30 minutes.
The Tom Ford collection was offset by a monochrome spotlit catwalk which played out across OOH as it happened, featuring images from the label’s beauty collection.
Nick Shaw, chief revenue officer, Ocean Outdoor, commented: “No other combination of outdoor screens can replicate the fame of The United. Tom Ford’s domination demonstrates the power of OOH to deliver brand saliency at scale.”