Ocean Outdoor broadcasts transatlantic live stream

Ocean Outdoor broadcasts transatlantic live stream
Ocean Outdoor, an OOH landmark in London, played host to the first ever transatlantic live stream presented by luxury fashion label Tom Ford from Milan Fashion Week.

The four-screen simultaneous broadcast was hosted as a collaboration between Ocean Outdoor and Branded Cities which operates The United, a DOOH network.

The Autumn/Winter Womenswear 2024-2025 collection came to the streets of London’s Piccadilly Lights, New York’s Times Square and Los Angeles’ The Moxy for 30 minutes.

The Tom Ford collection was offset by a monochrome spotlit catwalk which played out across OOH as it happened, featuring images from the label’s beauty collection.

Nick Shaw, chief revenue officer, Ocean Outdoor, commented: “No other combination of outdoor screens can replicate the fame of The United. Tom Ford’s domination demonstrates the power of OOH to deliver brand saliency at scale.”

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