Graham Murray has joined JoeCo from Harman to head up international business development and channel management.
Murray has worked in Asia and the Middle East and is tasked with using that experience to build the UK manufacturer's ties in key export markets.
He has more than 35 years of experience in the audio industry and joins JoeCo from Harman Pro brand Studer where he was sales director.
Joe Bull, founder and managing director of JoeCo, said: "Graham has spent years at the forefront of the broadcast and pro audio markets and because of that experience he understands why professionals choose JoeCo.”