JoeCo announces middle east growth with Provision AVL distribution partnership

Provision AL
Kevin Boujikian, Graham Murray and Gary Boujikian

JoeCo has announced a distribution deal with Dubai-based distributor Provision AVL, representing the brand across the GCC region.

JoeCo equipment was displayed on the Provision AVL booth at Prolight + Sound Middle East in Dubai, with Provision AVL offering JoeCo products across the Middle East. 

The partnership follows JoeCo’s similar deal with distributor Boujikian Bros in Lebanon, with JoeCo now having direct representatives in each territory across the middle east.
Graham Murray, Business Development, JoeCo said “Having Provision AVL on board will expand and strengthen our presence throughout the GCC region. 

“They will provide greater exposure of the solutions JoeCo can offer to GCC customers, in addition to proactively targeting some of our key market sectors. All of which will help JoeCo’s business in the GCC markets.”