Inurface makes joint acquisition of We Are Interact and EventsTag

Inurface makes joint acquisition of We Are Interact and EventsTag
The inurface group has purchased interactive technology brand We Are Interact and technology platform, EventsTag.

The purchase represents a desire from inurface and the group’s CEO, Josh Bunce (pictured above), to reinvent the retail environment; creating superior innovative experiences for customers, ready to encourage shoppers back to our high streets once our bricks and mortar retail offering are able to reopen.

With twenty years combined experience Josh and We Are Interacts CEO Dan Strang, who will stay on within the business and run We Are Interact alongside Josh, aim to work together to create innovative and immersive experiences that will excite and entice the consumer.

Having gained an investment of £1.5m in 2015 We Are Interact has worked within the experiential events space over the last eight years with clients including Asics, The O2 and Harpers Bazaar.

2020 presented huge challenges for business across the UK and unfortunately, with the ceasing of virtually all events, We Are Interact was unable to continue to operate independently.

While the acquisition will offer a new combined focus on the retail market, We Are Interact will continue to separately service large-scale events and attractions, where it has established key clients, as and when this becomes possible again.

Discussing the acquisition inurface CEO Josh Bunce said: “I am excited to get to work with the We Are Interact team to build, together, a retail offering we believe will be both stronger than ever and unique in its field.

“It’s been an incredibly challenging year for retail and we are excited to work with our clients to support their return to strength with exciting, innovative and interactive displays that will stand out to consumers as they return, safely, to our shops”

With Dan Strang adding: “We have long been fans of the work of inurface so partnering with them is a great opportunity for We Are Interact to offer an additional area of expertise to this growing business.

“Adding the retail sector to our core market is an exciting move and we can’t wait to see what, together, we are able to create for the brands we work with”

Most Viewed