ZetaDisplay has entered into a strategic agreement with Coop Norway to roll out a retail media system across the retail store’s footprint in the region.
This partnership aims to enhance the customer journey through data-driven, in-store communications, while offering advertisers a scalable, measurable media platform within grocery retail.
Coop is Norway’s second-largest grocery retailer, with a portfolio of approximately 1,200 grocery and home improvement stores. As part of the first phase, 128 digital screens will be deployed by ZetaDisplay into 32 of Coop’s Obs hypermarkets across Norway.
Strategically positioned in high-traffic areas, the screens will serve as dynamic touchpoints for brand messaging and real-time promotions. A curated group of partners has been invited to collaborate on the development and testing of the initial launch.
ZetaDisplay will deliver a turnkey Retail Media infrastructure, including hardware, software, and fully managed services. The system is designed to deliver contextual and actionable messages at the point of decision-making, enabling new revenue streams for Coop and increased ROI for advertisers.