Paul Milligan, editor of Inavate EMEA, explores the growing relevance of IBC for the pro AV industry, with convergence shifting from IT/AV toward broadcast/AV workflows.
Highlights include Sony’s hyper-real
Spatial Reality system, increasingly capable camera
tracking technologies, and automation tools
reducing the need for operators.
The video also makes a call
for more integrators to attend
IBC, as the show becomes
ever more valuable to the professional
AV market.
Filmed at IBC 2025.