Delta digital signage board delivers personalised flight info to 100 passengers

Delta digital signage board delivers personalised flight info to 100 passengers
Delta Airlines is launching its Parallel Reality experience, allowing up to 100 passengers to see personalised content tailored to their journey on a single digital screen.

Offered via an opt-in service passengers can view customised flight and wayfinding information, even when standing next to dozens of other viewers. 

Passengers who wish to interact with the experience can scan their boarding pass or activate facial recognition at the exhibit kiosk, using multi-view pixels to engage each customer with personalised, in-language messages as they walk past the digital screen. 

The Parallel Reality experience is currently only available at Concourse A of the McNamara Terminal at Detroit Metropolitan Airport in the USA, just past the security checkpoint. Passengers departing from the airport will be able to share their input directly with Delta Airlines as the airline aims to understand the technology’s efficacy in the real world before a potential expansion to other airports. 

Ranjan Goswami, SVP, Customer Experience, Delta Airlines, commented: “This technology truly must be seen to be believed. We can't wait for customers to experience the ease and convenience it can bring to their journeys, especially when paired with the wayfinding and personalisation capabilities of the Fly Delta app. 

"The Parallelel Reality experience means customers will no longer have to search for flight and gate information – the personalised journey details the experience delivers is a powerful complement to Delta’s digital tools, the airport innovations?we've?already put in place and the unmatched service that our employees provide every day.”

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