Clear Channel win as Westfield goes digital

Clear Channel has scooped the outdoor advertising contract for Westfield Regional and will embark on installing more than 100 screens in shopping centres across the UK.

CCUK has also won a contract extension with Meadowhall and will install new digital screens at the Sheffield retail centre.

Together with the Westfield Regional contract CCUK claims it will expand its digital portfolio by 60% and create the UK’s largest network of digital shopping centre screens.

Bill Giouroukos, director of operations, for Westfield, said: “We have moved our strategy to all digital and interactive and we are pleased to announce Clear Channel will be handling our regional outdoor advertising portfolio, delivering an enhanced experience for shoppers and advertisers in the mall environment.”