CTouch adopts a channel direct model in the UK

CTouch adopts a channel direct model in the UK
CTouch announced today that its UK entity, CTouch UK, will no longer be trading with AV/IT distributor Exertis.

CTouch products have been distributed by Exertis in the UK for around five years after the distributors acquisition of distributor Medium UK.

The decision taken by CTouch is part of its growth plans in the UK and lends itself in part, to the success of its UK business in selling directly to the Reseller channel over the last 6 months. CTouch UK launched the UK warehouse partnership with Relay Technical Transport earlier this year and has seen a fantastic response from its UK partners.

CTouch UK's new country manager, Mark Richards, commented “CTouch as a European organisation has operated a channel direct model in all territories, other than the UK, for a number of years, and with great success. The UK set up the same model at the start of the year, and it has been a huge success for the business, as we have been able to respond more quickly to our customers and offer a greater level of dedicated service and support. Our distribution partnership with Medium and Exertis was a long and successful one, and we thank them for their support of our business”.

The move away from a traditional distribution model for CTouch has been driven by market changes and a challenging environment over the last 2 years.

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