Cirque du Soleil Entertainment Group and Cosm, an immersive technology, media, and entertainment company, have announced a partnership to deliver shows at its forthcoming venues, the first of which will open in Los Angeles in spring 2024, and will feature a 26-metre diameter LED dome in a 65,000 total square feet facility.
Cosm’s new generation of venues will bring entertainment to life by using its domed and compound curved LED technology, creating 'Shared Reality' experiences that bridge the virtual and physical worlds, all with corresponding sights and sounds.
“From our research, we know our fans are seeking immersive, emotionally fulfilling experiences featuring creative storytelling through innovative formats that ignite the imagination and foster human connection. This partnership with Cosm will allow us to, once again, push production and technology boundaries to seamlessly blend virtual and physical worlds and cultivate our connection with fans beyond the stage,’’ commented Sébastien Ouimet, head of filmed and immersive entertainment at Cirque du Soleil Entertainment Group.
This immersive experience supports Cirque du Soleil’s goal to diversify its offerings beyond live shows by expanding its portfolio across gaming, premium content, filmed and immersive entertainment, as well as an increased emphasis on licensing and merchandising.
Cosm recently broke ground at its first venue in Los Angeles at Hollywood Park, adjacent to SoFi Stadium and Intuit Dome, and announced its second venue in Dallas at Grandscape, with plans to expand to additional locations in key markets.
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